Job Specification For Advertising
Dear friends of the creative world.Here i have gathered sum job specifications for ur info.Hope they wil b useful 2 u guys...
Account Director/Supervisor
Manages client relationships within an agency, and may be involved in delivering presentations and pitches to potential clients. Performs many of the duties listed for the account manager but with stronger work experience in each function. Often highly experienced in one or two industries and may supervise account managers. Strong interpersonal, customer-service, and organizational and communication skills are required.
Account Executive
Serves as day-to-day liaison with clients to ensure successful and timely completion of projects ranging from product launches to print, radio, television and web advertisements. Helps clients develop an advertising strategy and may also be responsible for securing new business.
Account Manager/Senior Account Executive
Plans, coordinates, directs and implements advertising campaigns. Confers with management to assess advertising needs, determine goals and establish annual budgets. Manages creative and production teams to develop advertising strategies, including selecting media vehicles, determining timing and placement of materials, and estimating costs. Ensures implementation of campaign strategies on time and within budget and may adjust or redirect strategies as needed. May supervise account executives.
Assistant Marketing Manager
Assists the marketing manager in developing and implementing marketing strategies. Duties include conducting market research and coordinating with creative and production teams to produce promotional materials. Requires strong communication and organizational skills. Advertising or marketing education a plus.
Brand/Product Manager
Plans, develops and implements brand strategies and marketing programs for a particular business or product. Duties include providing branding direction, developing and executing brand marketing programs, reviewing market research to anticipate competitive and industry trends and translating consumer attitudes into new branding directions. Also consults with development teams about market requirements and product features.
Copy Editor
Prepares written material for publication by reviewing copy to detect errors in spelling, punctuation, grammar and syntax, and verifying facts. Rewrites or modifies copy to clarify meaning and to conform to corporate style guidelines and editorial policy. May also create headlines or captions. Confers with author regarding text changes, and marks copy for typesetter using standardized code. Requires eye for detail and knowledge of grammar and style.
Copywriter
Develops concepts and writes copy for advertising and marketing campaigns within an agency. May also develop copy for internal and external promotional materials within a corporation. Senior-level copywriters generally prepare advanced materials, such as scripts for broadcast, print or web projects, annual reports, executive speeches and the copy for high-end collateral. Mid-level copywriters tend to write copy for projects such as direct mailers, mail-order catalogs, print-ads and sectional inserts. Junior copywriters generally work on pieces such as departmental handbooks, sales scripts and local newspaper advertisements.
Event/Trade Show Coordinator
Assists the trade show manager in organizing trade shows or events. Duties are very similar to those for the trade show manager.
Event/Trade Show Manager
Plans and manages events or trade shows for an organization. May work with outside vendors and corporate marketing and public relations departments to ensure successful participation in promotional functions. Duties include identifying event locations; developing budgets for functions; acquiring event permits; securing speakers, products for display and promotional giveaways; overseeing set up and tear down of demo booths; ensuring availability of proper equipment and supplies; booking hotel or conference rooms; and coordinating activities. Requires excellent organizational skills and previous event planning experience.
Junior Account Executive
Provides support to account services department. Duties may include researching new business opportunities, tracking projects and assisting managers with day-to-day tasks. Strong communication skills required; advertising or marketing background preferred.
MarCom Manager
Manages marketing and promotional communications strategy for a company or product. Develops promotional marketing materials and coordinates compatibility of marketing programs with public relations activities. Assists in preparation of long- and short-term marketing plans and strategies, pricing policies and budgets. May supervise marketing communication specialists. Requires advertising and publishing knowledge as well as excellent communication, writing and analytical skills.
MarCom Specialist
Contributes to the overall branding effort by assisting with the execution, timing and follow up of marketing and communications strategies and tracking of campaign results. Duties include researching target audiences, coordinating events and writing promotional materials.
Marketing Director
Oversees activities within a marketing department and supervises marketing staff. Duties include all of those listed for a marketing manager but with stronger work experience within each function. Requires strong communication, organizational, analytical and managerial skills. MBA degree preferred.
Marketing Manager
Develops the marketing strategy for a company or product. Duties include creating and overseeing implementation of a marketing plan designed to increase market share; compiling and analyzing market research; and working with creative and production teams to develop effective promotional materials. Requires marketing or advertising background as well as strong communication and analytical skills. MBA degree a plus.
Marketing Researcher
Conducts research to determine the level of demand for products or services offered by an organization and to assess the need for new products or services. Analyzes a company's demographics and monitors its competitors. May conduct focus groups and issue findings in detailed reports. Requires strong analytical skills and marketing background. MBA degree a plus.
Media Buyer
Negotiates with media sales representatives to buy and place advertising for a company or clients, calculates rates and budgets, and ensures that ads appear as specified. Requires strong analytical, negotiation and organizational skills.
Media Director
Develops, presents and implements media plans based on strategic research and demographic analysis. Duties include all of those listed for media planner but with stronger work experience in each function. Oversees and directs media planners. Should possess 10 years of media experience and excellent interpersonal and presentation skills.
Media Planner
Works with client and account teams to develop objectives and strategies for media buys and determine mix of advertising types used for campaigns. Creates and implements a plan to meet media objectives within an established budget. Tracks, analyzes and interprets results of advertising expenditures. Requires strong research and analytical skills.
Proofreader
Edits copy to ensure proper grammar, spelling, syntax and style. Requires eye for detail, ability to use standard proofreaders' marks, and excellent knowledge of grammar and style.
Vice President of Corporate Marketing
Oversees development of marketing strategies and execution of business plan, including definition of new markets, branding initiatives and pricing. Manages product development process and maximizes revenue sources. Leads and directs marketing team, and may report directly to the chief executive officer. Ten years of marketing experience and five years of management preferred. MBA degree may be required.
Account Director/Supervisor
Manages client relationships within an agency, and may be involved in delivering presentations and pitches to potential clients. Performs many of the duties listed for the account manager but with stronger work experience in each function. Often highly experienced in one or two industries and may supervise account managers. Strong interpersonal, customer-service, and organizational and communication skills are required.
Account Executive
Serves as day-to-day liaison with clients to ensure successful and timely completion of projects ranging from product launches to print, radio, television and web advertisements. Helps clients develop an advertising strategy and may also be responsible for securing new business.
Account Manager/Senior Account Executive
Plans, coordinates, directs and implements advertising campaigns. Confers with management to assess advertising needs, determine goals and establish annual budgets. Manages creative and production teams to develop advertising strategies, including selecting media vehicles, determining timing and placement of materials, and estimating costs. Ensures implementation of campaign strategies on time and within budget and may adjust or redirect strategies as needed. May supervise account executives.
Assistant Marketing Manager
Assists the marketing manager in developing and implementing marketing strategies. Duties include conducting market research and coordinating with creative and production teams to produce promotional materials. Requires strong communication and organizational skills. Advertising or marketing education a plus.
Brand/Product Manager
Plans, develops and implements brand strategies and marketing programs for a particular business or product. Duties include providing branding direction, developing and executing brand marketing programs, reviewing market research to anticipate competitive and industry trends and translating consumer attitudes into new branding directions. Also consults with development teams about market requirements and product features.
Copy Editor
Prepares written material for publication by reviewing copy to detect errors in spelling, punctuation, grammar and syntax, and verifying facts. Rewrites or modifies copy to clarify meaning and to conform to corporate style guidelines and editorial policy. May also create headlines or captions. Confers with author regarding text changes, and marks copy for typesetter using standardized code. Requires eye for detail and knowledge of grammar and style.
Copywriter
Develops concepts and writes copy for advertising and marketing campaigns within an agency. May also develop copy for internal and external promotional materials within a corporation. Senior-level copywriters generally prepare advanced materials, such as scripts for broadcast, print or web projects, annual reports, executive speeches and the copy for high-end collateral. Mid-level copywriters tend to write copy for projects such as direct mailers, mail-order catalogs, print-ads and sectional inserts. Junior copywriters generally work on pieces such as departmental handbooks, sales scripts and local newspaper advertisements.
Event/Trade Show Coordinator
Assists the trade show manager in organizing trade shows or events. Duties are very similar to those for the trade show manager.
Event/Trade Show Manager
Plans and manages events or trade shows for an organization. May work with outside vendors and corporate marketing and public relations departments to ensure successful participation in promotional functions. Duties include identifying event locations; developing budgets for functions; acquiring event permits; securing speakers, products for display and promotional giveaways; overseeing set up and tear down of demo booths; ensuring availability of proper equipment and supplies; booking hotel or conference rooms; and coordinating activities. Requires excellent organizational skills and previous event planning experience.
Junior Account Executive
Provides support to account services department. Duties may include researching new business opportunities, tracking projects and assisting managers with day-to-day tasks. Strong communication skills required; advertising or marketing background preferred.
MarCom Manager
Manages marketing and promotional communications strategy for a company or product. Develops promotional marketing materials and coordinates compatibility of marketing programs with public relations activities. Assists in preparation of long- and short-term marketing plans and strategies, pricing policies and budgets. May supervise marketing communication specialists. Requires advertising and publishing knowledge as well as excellent communication, writing and analytical skills.
MarCom Specialist
Contributes to the overall branding effort by assisting with the execution, timing and follow up of marketing and communications strategies and tracking of campaign results. Duties include researching target audiences, coordinating events and writing promotional materials.
Marketing Director
Oversees activities within a marketing department and supervises marketing staff. Duties include all of those listed for a marketing manager but with stronger work experience within each function. Requires strong communication, organizational, analytical and managerial skills. MBA degree preferred.
Marketing Manager
Develops the marketing strategy for a company or product. Duties include creating and overseeing implementation of a marketing plan designed to increase market share; compiling and analyzing market research; and working with creative and production teams to develop effective promotional materials. Requires marketing or advertising background as well as strong communication and analytical skills. MBA degree a plus.
Marketing Researcher
Conducts research to determine the level of demand for products or services offered by an organization and to assess the need for new products or services. Analyzes a company's demographics and monitors its competitors. May conduct focus groups and issue findings in detailed reports. Requires strong analytical skills and marketing background. MBA degree a plus.
Media Buyer
Negotiates with media sales representatives to buy and place advertising for a company or clients, calculates rates and budgets, and ensures that ads appear as specified. Requires strong analytical, negotiation and organizational skills.
Media Director
Develops, presents and implements media plans based on strategic research and demographic analysis. Duties include all of those listed for media planner but with stronger work experience in each function. Oversees and directs media planners. Should possess 10 years of media experience and excellent interpersonal and presentation skills.
Media Planner
Works with client and account teams to develop objectives and strategies for media buys and determine mix of advertising types used for campaigns. Creates and implements a plan to meet media objectives within an established budget. Tracks, analyzes and interprets results of advertising expenditures. Requires strong research and analytical skills.
Proofreader
Edits copy to ensure proper grammar, spelling, syntax and style. Requires eye for detail, ability to use standard proofreaders' marks, and excellent knowledge of grammar and style.
Vice President of Corporate Marketing
Oversees development of marketing strategies and execution of business plan, including definition of new markets, branding initiatives and pricing. Manages product development process and maximizes revenue sources. Leads and directs marketing team, and may report directly to the chief executive officer. Ten years of marketing experience and five years of management preferred. MBA degree may be required.
posted by Petite Queen @ 6:10 PM
0 Comments:
Post a Comment
<< Home